Asmallworld: The World’s Finest Clubs launches a new website

03-Feb-2022 / 17:45 CET/CEST
Publication of an ad hoc announcement pursuant to Art. 53LR
The issuer is solely responsible for the content of this announcement.

The World’s Finest Clubs Launches New Website

Zurich, 03.02.2022 – ASMALLWORLD AG’s subsidiary, The World’s Finest Clubs, the world’s leading nightlife concierge, today launched its new website ( The new site features a complete design update and new features. It also fully integrates with the company’s new CRM system which was introduced early last year to provide an improved user experience. With this new website, the company is ready to capitalize on the expected increase in demand once COVID-19 restrictions are lifted.

ASMALLWORLD AG’s subsidiary, The World’s Finest Clubs, the world’s leading nightlife concierge, has relaunched its website after a complete overhaul. The new site features a completely updated design and new features for its users, including the ability to make guest list requests and table reservations directly on the site.

The site also fully integrates with The World’s Finest Clubs CRM system which was introduced in early 2021. Customer interactions on the website and in real life are now seamless, providing a simpler and faster service to its customers.

The relaunched site also features editorial content on global nightlife in the form of “Nightlife Stories”, as well as a calendar of events by city. Both features provide potential and existing customers with reasons to visit the site more often. Nightlife Stories will also facilitate content-based acquisition strategies and drive search engine traffic to the site.

With this new website, the company is ready for an expected surge in demand, once travel and social restrictions related to COVID-19 are lifted.

This press release and other information are available at


ASMALLWORLD is the world’s leading experience-driven travel and lifestyle community: the modern definition of luxury.

Centered around the ASMALLWORLD social network, the company operates a digital travel and lifestyle ecosystem that empowers and inspires members to travel better, live more and make new connections.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, participate in online discussions, receive travel and lifestyle inspiration, and enjoy a multitude of travel privileges.

Members also meet in person at more than 1,000 global ASMALLWORLD events each year, ranging from informal get-togethers in major cities around the world, access to exclusive launches, shows, galas, parties, exhibitions, major global sporting events and larger flagships. weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

Other activities in the ASMALLWORLD travel and lifestyle ecosystem include:

ASMALLWORLD Collectiona premium online hotel booking engine focused on the world’s most admired hotels, offering the unique “ASMALLWORLD Preferred Rate” that allows customers to enjoy exclusive travel benefits at no additional cost

ASMALLWORLD Privatea high-end travel agency offering a personalized travel curation service

ASW Hospitalitya hotel management company that operates and manages the iconic North Island resort in the Seychelles

First class and abovea subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

The best clubs in the worldthe world’s leading nightlife concierge, offers its members VIP access to the world’s most exclusive nightlife venues

For more information, please visit:



Jan V. Luescher, CEO
Seidengasse 20
8001 Zurich
[email protected]

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