Choice Hotels ADA Class Action Claims Website is not accessible to persons who are blind or visually impaired

(Photo credit: Pavel Kapysh/Shutterstock)

Preview of the ADA class action on the Choice Hotels website:

  • Who: A legally blind man is suing Choice Hotels.
  • Why: The plaintiff alleges that Choice Hotels does not make its website accessible to the blind, in violation of the Americans with Disabilities Act.
  • Or: The lawsuit was filed in federal court in Pennsylvania.

Choice Hotels is not making its website accessible to the blind, further heightening the stigma of people with visual impairments, according to a new class action lawsuit.

Plaintiff John Mahoney filed the class action lawsuit against Choice Hotels International, LLC on April 18 in federal court in Pennsylvania, alleging violations of the Americans with Disabilities Act (ADA).

Mahoney, who is legally blind, said he needed screen-reading software to read content from the website using his computer.

He alleges that Choice Hotels refused service to people who are blind or visually impaired because it did not make its website available in a manner compatible with computer screen reading programs.

“Choice Hotels…deprives blind and visually impaired people of the benefits of its goods, services, facilities, privileges, benefits or accommodations from its public accommodations – all of the benefits it provides to people without disabilities – thereby increasing the sense of isolation and stigmatization among these people. Americans that Title III was meant to fix,” the class action lawsuit states.

Mahoney said has never been accessible to blind people because the hotel never had an adequate corporate policy for its website to become and remain accessible.

Choice Hotels Needs Consultant to Make Website Accessible, Class Action States

Mahoney asks Choice Hotels to retain the services of a qualified consultant to ensure that the website is made accessible and remains so in the future.

He alleges that the Choice Hotels website lacks alt text, which allows people to “see” images on a web page.

“Plaintiff was unable to differentiate the products displayed on the screen due to the website’s inability to properly describe its content,” the Choice Hotels class action lawsuit states.

The website also contains numerous broken links, which cripple screen readers, according to the lawsuit.

Mahoney seeks to represent anyone nationwide who attempted to access the Choice Hotels website with a screen reader and was unable to access company goods and services.

He is seeking a declaratory judgment that the hotel chain broke the law, a permanent injunction compelling him to make the website ADA compliant, costs, fees and class action certification.

Meanwhile, Choice Hotels is a defendant in a sex trafficking trial in which a woman named anonymously as Jane Doe 1 alleges that the hotels knowingly allowed sex trafficking take place on their property.

What do you think of the allegations in this case? Let us know in the comments!

Plaintiff is represented by David S. Glanzberg of Glanzberg Tobia Law, PC

the Choice Hotels ADA Class Action Lawsuit is John Mahoney v Choice Hotels International, LLC, Case #2: 22-cv-01479, in U.S. District Court for the Eastern District of Pennsylvania

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