Culture Ministry Launches “Year of Saudi Coffee” Logo and Website


  • The program of activities will support local producers and encourage the marketing and export of Saudi coffee to international markets.
  • The initiative is part of the Vision 2030 Quality of Life program.

Riyadh – The Ministry of Culture today unveiled the visual identity and website for its latest initiative, “The Year of Saudi Coffee”.

The logo is inspired by the “Finjal” or the small coffee cup used to drink coffee in the Middle East, which is also seen as a symbol of Saudi generosity and hospitality.

A series of initiatives and events will take place during 2022, organized by the Ministry of Culture and the Culinary Arts Commission, in partnership with other government entities, the private sector, hotels, restaurants, cafes and other stakeholders. Designed to promote its unique qualities, they will encourage the export of Saudi coffee to new international markets.

Saudi coffee is an essential part of Saudi culture, and by celebrating Saudi coffee all year round, the ministry aims to share this aspect of Saudi culture with the world and invite them to experience the unique way coffee is prepared in the Kingdom.

The branding and visuals of the campaign reflect the Kingdom’s renowned hospitality and are an important part of Saudi identity. Those interested in learning more about the events and activities taking place throughout the year are encouraged to visit the new website at https://engage.moc.gov.sa/year-of- saudi-coffee, which be updated regularly.

Saudi Arabia is known in the region for the production of a diverse range of coffee beans and the different ways that coffee beans are roasted and brewed in its 13 regions. One of its best is the Saudi coffee bean Khawlani, which comes from the mountainous region of Jazan in the southwest corner of the Kingdom. Other Saudi coffee beans come from the Al Baha and Aseer regions, which are also known for their coffee production.

The initiative was announced earlier this month by His Royal Highness Prince Badr bin Abdullah bin Farhan Al Saud, the Minister of Culture. It is part of the Quality of Life program, one of the Vision 2030 implementation programs.

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Contact: For more information, email [email protected]

About the Ministry of Culture:

The Ministry of Culture is leading a cultural transformation to develop a rich ecosystem that nurtures creativity, unlocks the economic potential of the sector and unleashes new inspiring forms of expression.

As part of these efforts, the Ministry of Culture seeks to strengthen the presence of Saudi heritage and culture at events across the Kingdom and abroad, enabling participants to become involved in the rich history. and diverse nature of the Kingdom and to preserve the Saudi heritage for generations to come.

© Press release 2022


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