ICONIC SLS HOTEL BRAND LAUNCHES ITS FIRST ONLINE RETAIL COLLECTION OFFERING UNIQUE ITEMS TO GUESTS THROUGH THE SLS BOUTIQUE

SLS is part of Ennismore, the fastest growing lifestyle hospitality company with a global collective of entrepreneurial and founder-driven brands with purpose at heart.

Michele Caniato, Director of Partnerships and Executive Vice President of Brand Marketing, Ennismore said: “We are thrilled to see the SLS boutique come to fruition and to be able to share the SLS lifestyle experience beyond our hotels and into the homes of our customers, from sheets and mattresses to the newly launched MALIN+GOETZ for Ciel Spa collection. This is the start of a strong expansion of our hotel brands into the retail space.”

SLS Boutique offerings include KASSATEX bed linens and terry fabric made with Made in Green by OEKO-TEX certified materials, ultra-luxurious bathrobes, hypoallergenic down pillows and treated European white goose down duvets with eco-friendly bluesign soap, and the SLS mattress in king and queen sizes.

The SLS store will also feature staples including the brand’s signature SLS pool towels, SLS branded hats, beach bags and slippers, as well as products from SLS’s coveted brand partners, including the new Goldsheep collection. The new line features bespoke SLS-inspired sportswear including SLS-branded leggings, jackets and sports bras, commemorating Goldsheep’s first partnership with a hotel brand on a branded clothing line. Also available for the very first time exclusively on the SLS Store will be the recently launched SLS MALIN+GOETZ for Ciel Spa toiletries including a 400ml full size collection of shampoo, conditioner and body wash, 50ml body lotion and 50g bar soap. The MALIN+GOETZ for Ciel Spa Eco-friendly foil gift sets will be available on SLS store this fall, which will include 50ml shampoo, conditioner, body wash, body lotion and 50g bar soap , all available for purchase.

The SLS Shop currently only accepts and ships orders within United States but will start shipping to more countries in the near future. The launch of the SLS store is just the start for Ennismore in online retail, with other brands due to unveil similar plans later this year.

Ennismore continues to expand its strategic partnerships with global brands – including Fortune 500 – in automotive, communications, beverage and financial services to deliver innovative and tailored benefits, products and experiences. This new partnership builds on existing collaborations with Barilla, Danone, Chase Sapphire, Lincoln Motor Company, Tidal, Therabody, Lavazza, Redbull, DOGPOUND, Goldsheep, GLOSSLAB, Y7 Studio, MALIN + GEOTZ and Som Sleep.

Shop now at ShopatSLS.com.

ABOUT SLS HOTELS & RESIDENCES

SLS is home to an extraordinary experience coupled with a playful vibe. Culinary artistry, theatrical interiors, subversive design touches and unexpected indulgences are at the heart of every SLS property. Collaborations with leading developers, architects, designers and chefs allow SLS to continue to anticipate, innovate and shape the future of luxury living. With seven properties in beverly hills, Miami, Bahamian, Cancun, dubaiand Buenos AiresSLS is set to open two additional properties in Scottsdale and Saudi Arabia by 2024. Learn more at SLSHotels.com.

Press contacts:
Emilie Venugopal / Cara Chapman / Jennifer Isicoff: [email protected]

SOURCEEnnismore

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