Paisly by JetBlue revamps the website, adding thousands of activities and new improvements

JetBlue Travel Products in-house platform introduces proactive customer support and increased inventory for activities and hotels

DANIA BEACH, Florida, June 8, 2022–(BUSINESS WIRE)–Just in time for the busy summer travel season, JetBlue Travel Products (NASDAQ: JBLU) today announced new enhancements and new inventory for Paisly by JetBlue, a travel that helps customers who have purchased a JetBlue flight easily find deals relevant to their trip. Launched just over a year ago, Paisly is ideal for travelers who like to book their trip à la carte, buying their flights first and booking the other components of their trip later. The site uses a customer’s flight information to personalize car rental, hotel, vacation rental and activity suggestions, all accessible on an easy-to-use website with direct partner relationships and exclusive JetBlue customer service. With thousands of new activities and over 4,000 vacations to choose from, the increased inventory on the platform strengthens Paisly’s entry into the online booking market for JetBlue customers.

JetBlue brought humanity back to air travel and now its subsidiary JetBlue Travel Products is on a mission to bring it to the rest of your journey as well. An incubator of new and innovative products to market, JetBlue Travel Products finds broken areas in travel where it can create better products which, in turn, will create better experiences for its customers. Over the past four years, the company has created a playbook on taking new products from ideation to maturity, with a proven approach to launching and developing new products to market. Paisly was born to fix the disjointed customer experience that results from the series of white label pages that the rest of the airline industry uses to sell individual non-airline travel components. The Paisly-owned platform was built with simplicity and ease, integrations and direct relationships with all partners, customer service control, digital experience monitoring and quality inventory selection – and continuous to grow. New and improved features of Paisly include:

  • 24/7 customer support: The introduction of 24-hour support will allow Paisly customers to experience even faster response times (less than five minutes) and get their travel questions answered.

  • Proactive support: from Pailly helpful humans will now call Paisly customers in the event of a flight change or cancellation to verify with them how they would like to change their holiday, car or activity booking to better match their updated flights.

  • New activities: Paisly has added new inventory to its repertoire with new partner Peek, now offering thousands of fun activities to add to customers’ trips (including wine tours, water sports, skydiving and art lessons) . Additionally, customers can earn TrueBlue Points on activity purchases.

  • Increase in stay inventory: Paisly now offers exclusive offers on over 4,000 hotel properties and vacation rentals, giving guests more options to choose from when booking their next stay, and even more opportunities to earn Mosaic qualifying points about hotels and activities.

  • Look and feel refreshed: Paisly’s new website has a whole new look to make it even easier for customers to book and browse exclusive travel deals.

“Just as JetBlue does for air travel, Paisly seeks to raise the bar for online travel booking by providing exceptional service at no extra cost,” said Andres Barry, president of JetBlue Travel Products. “We realized that online travel sites for booking hotels, cars and activities were still lacking in exceptional service. As we continue to grow as a travel agency, our goal is to develop a technology that allows us to take ownership of the customer. entire live. Paisly’s further enhancements and increased inventory will prepare us for pent-up travel demand and position us for future growth in the competitive marketplace. »

In addition to the new travel booking platform features, Paisly is also giving customers more ways to earn TrueBlue points and even more ways to earn Mosaic status. Purchases of car rentals, vacations, and activities earn customers points, and points earned on vacations and activities count toward Mosaic status.

To learn more about Paisly, visit paisly.com. To access exclusive Paisly offers, JetBlue customers with upcoming flights can visit paisly.com and log in using their flight confirmation code and last name. Once logged in, customers will see details of their upcoming flight as well as car, hotel and activity offers for their trip.

About JetBlue Travel Products

JetBlue Travel Products is a wholly owned subsidiary of JetBlue Airways Corporation, which consists of the JetBlue Vacations brand (offering flight + hotel and flight + cruise packages) and other non-airline travel products, including Paisly, the JetBlue travel service that helps customers who have purchased a JetBlue flight to easily find deals that fit their trip. Based in Fort Lauderdale, Florida, with a fully dedicated team of more than 300 crew members, JetBlue Travel Products is built on the JetBlue brand and brings quality, innovative products to market for customers, while inspiring of humanity at every stage of the travel experience. For more information, visit jetbluevacations.com or paisly.com.

About JetBlue

JetBlue is New York’s Hometown Airline® and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue flies customers across the United States, the Caribbean and Latin America, London and Canada. For more information, visit jetblue.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220608005417/en/

contacts

JetBlue Corporate Communications
Tel: +1.718.709.3089
[email protected]

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