Kota Kinabalu: A series of tourism presentations, activities and shows will showcase Sabah as an enchanting destination during the Sabah Week business and trade program to be held in the Malaysia Pavilion at Expo 2020 Dubai from December 20-24. . The event is expected to attract travel agencies. , potential investors, business interests and international visitors as the state will also highlight investment potentials in flagship industrial parks, world-class meeting rooms and locally produced SME products. Sabah Week will be kicked off by Deputy Chief Minister III and Minister of Industrial Development Datuk Dr Joachim Gunsalam.
Also present will be the Minister of Tourism, Culture and Environment, Datuk Jafry Arifin, Ministry of Industrial Development of Sabah (MID), Invest Sabah Berhad, Ministry of Tourism, Culture and Environment, Office of Sabah Tourism, Sabah Forest Department, State Economic Planning Unit and Ministry of Finance. Sabah is one of Malaysia’s top performing states in tourism, recording 4.19 million arrivals in 2019 with estimated tourism receipts of RM 9.01 billion. Prior to the pandemic, the industry was also the third largest contributor to the state’s economic sector and will continue to be the top priority for states under the Sabah Maju Jaya (SMJ) Development Plan. “Malaysia recorded around 170,000 visitors from West Asia in 2019 and the majority of those arrivals limit their trips to Peninsular Malaysia. Our plan is to continuously promote our destinations, to encourage these visitors to discover the best dive sites, islands and nature of Sabah since they are already in the country ”, said Noredah Othman, CEO of the Tourism Board. from Sabah. Expo 2020 Dubai is a historic chapter in the heritage of the World Expo as it is the very first time it has been held in the Middle East and South Asia region. “I think it’s possible to encourage visitors from the Middle East to make Sabah their stopover destination when visiting Malaysia. Expo 2020 will be a great platform for us to do business networking and showcase the varieties of hotel options available in Sabah, ”said Hafizan Wong, President of the Malaysian Association Hotels (MAH) Sabah Chapter. Satta President Datuk Seri Winston Liaw said Expo 2020 is a great way to introduce Sabah to the world.
“We plan to attract 50,000 visitors from the Middle East and the rest of the world. Satta will also take this opportunity to further strengthen the relationships, communications and interactions between Sabah players with the world, thereby propelling Sabah tourism to greater heights, ”he said. The Malaysia Pavilion Amphitheater will host a series of enchanting Sabah showcases, cultural dance performances, trivia sessions as well as displays of local Sabah crafts and cuisines by Kristal Handal, and businesses under the head of the Sabah Industrial Development and Research Department (DIDR). Meanwhile, trade visitors are welcome to attend presentations from various industry participants from Sabah. These include the Sabah Tourism Board, Malaysian Association Hotels (Sabah Chapter), Sabah Travel and Travel Agents Association (Satta), AIC Footprints Travels and Tours, Sabah Forestry, Invest Sabah , Kota Kinabalu Industrial Park and Sabah Palm Oil Industry Group (POIC) at the Pavilion Business Center. More information about Sabah’s programs and participating companies can be obtained at expo2020dubai.sabahtourism.com. Malaysia hosts 26 weekly thematic programs on trade and business throughout the six-month global expo, which will be led and supported by 21 ministries, 70 departments and agencies and five state governments.