Soho House: request for the terraces of Madeira Drive
An EXCLUSIVE members’ club has applied for a late night drinks and entertainment license for its new Brighton seafront location.
Soho House has applied for a premises license for The Terraces, in Madeira Drive, Brighton, and wants to sell alcohol on and off the premises from 7am to 1:45 am daily.
The company is also seeking permission to serve late-night refreshments – food as well as drinks – and to organize entertainment such as music and dancing.
The new Soho House sits in an area that Brighton and Hove City Council has designated as a ‘cumulative impact zone’ where policies place restrictions on new liquor and late-night permits.
Council policy generally allows private clubs with less than 100 members to be licensed until 11 p.m. in the zone.
The policy is described as “not absolute” which means Soho House will have to persuade the board that there are exceptional circumstances to justify a license beyond 11pm.
Soho House said in its application that it was a cluster of private clubs, restaurants, hotels and spas, each location reflecting its “own unique style and atmosphere.”
Soho House was founded in London in 1995 as a private club for members of the film, media and creative industries. It has spread across the world.
Work on its seaside site, formerly known as The Terraces, was started by Brighton Seafront Regeneration Limited in 2018 after building permit was obtained in 2016. The company is leasing the venue to Soho House.
The building permit for the ambitious renovation involved demolishing the existing buildings on Madeira Drive and constructing new pavilions.
The consultation period for the authorization request ends on Tuesday, January 11.
To comment, email the board at [email protected], citing reference 1445/3/2021/04305 / LAPREN.
Soho House has been approached for comment.
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